Lighting the Way to a HealthE, Productive Home

natural lightingMost households wake up with a routine to prepare themselves for a productive day. We often look to a balanced breakfast and coffee. Some of us take it a step further and exercise or meditate. Morning routines are important, but most of us aren’t even aware of what is potentially the best source of energy and productivity. Natural, sunlight.

Millions of years of evolution went into establishing our Circadian Rhythms and that sync with sunlight. Our bodies and brains still haven’t been able to adjust to changes in lifestyle that the invention of the light bulb has given us. Luckily, we don’t need to adjust anymore, we can adjust our lights to be more like the sun.

Are You Meeting Your Daily Daylight Requirements?

The golden rays from the sun provide humans with much-needed blue spectrum light. Blue light waves trigger key biological processes regulating alertness, energy, and wakefulness. Basically, the rays switch us on. According to nature’s blueprint, humans should be ‘on’ for a certain period each day.

The problem is, incandescent bulbs generate insufficient quantities of blue spectrum light. Therefore, if these bulbs light your environment, you’re under-energized. A major drawback for those of us stranded indoors during the day. Which, considering the multitude of homes, schools, and workplaces, is most of us. Essentially, we’re coming up short in the places demanding the most productivity.

Blue-light deprivation can also impact much more than productivity levels. Blue shortages also have been linked with various physical and emotional conditions. These include the prolonged depression of Seasonal Affective Disorder (SAD), as well as certain diseases.

Fear not, you can replace incandescent bulbs with biologically correct LED lamps. LEDs, like our AWAKE & ALERT®, generate an enhanced blue spectrum – enough to satisfy the sun-cravings of your biological system. These should be added to the rooms you start your day in, like kitchens, bathrooms, and offices.

Nighttime Tug-O-War

As previously mentioned, human bio-systems need a certain number of blue-spectrum hours – but only during the daytime. Anything over the limit starts to harm our ability to sleep. That’s because circadian rhythms, our natural timekeepers, are programmed to keep us awake whenever stimulated by blue spectrum daylight. Thus, it’s the last thing we need at night.

You see, when the sun sets, our bodies stop registering blue light, and the serotonin secretion in our brains gives way to melatonin secretion, allowing us to relax. Again, incandescent bulbs clash with nature. While they don’t emit ideal blue light during the day, the amount they emit is too much for our evening needs. As a result, our bodies feel tired, but our brains aren’t biologically prepared to sleep. The result is we don’t sleep well and we wake up feeling sluggish.

Fortunately, biologically correct LED bulbs, like our Good Night®, offer a balanced approach to indoor lighting. They deliver warm, sleep-promoting tones at nighttime, thereby aligning with the natural timetable of our circadian rhythms. These bulbs should be placed in our bedrooms and living rooms, where we unwind and go to sleep.

Lighting the Home of the Future

Homes are beginning to transform into automated, smart homes. As time goes on, we expect all light in our homes to use an automated, dynamic spectrum that emits ideal amounts of blue light in the morning and shifts to warmer light that phases out the blue spectrum.

Schools are already beginning to implement interactive, natural lighting systems. While mostly automated, they also allow teachers to activate light that is more appropriate for specific tasks. This includes a brighter, enhanced blue spectrum when more focus is needed, such as during a test. The light intensity can also be decreased during story time or naptime.

This future is coming faster than you might think. At Lighting Science, we created a dynamic spectrum lamp, the Genesis, which combines our blue light enhanced light for the morning with a more appropriate spectrum at night!





HealthE Lights

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Lighting Science® Appoints Veteran Communications Executive Laura Calenda as Senior Vice President of Marketing

WEST WARWICK, R.I.–(BUSINESS WIRE)–Future-forward LED firm Lighting Science today announced the recent appointment of veteran marketing executive Laura Calenda to the newly-created role of senior vice president of marketing. In this capacity, Calenda will partner with senior leadership to develop and implement national marketing strategy designed to expand its brand presence and educate consumers on its differentiated lighting solutions.Laura-Calenda_2013_(3)_HeadShot

“Lighting Science has a long history of technological innovation,” said Chief Executive Officer Ed Bednarcik, “but for much of our history, we’ve been ahead of the demand curve. Fortunately, thanks to recent events such as the launch of Apple’s Night Shift App, we’re seeing increased consumer understanding of the impact of light spectrum upon human, plant and animal health. The time was right to bring on a senior marketing executive like Laura to help people better understand how they can use biological lighting to create healthier living and working environments.”

Calenda, who brings a unique blend of healthcare and technology expertise to her new role, comes to Lighting Science from Corvias Group, a $ 500 million, privately-held, public-private partnership development firm, where she served as Senior Vice President of Communications. In that capacity, Calenda successfully rebuilt the marketing and communications functions and undertook an extensive rebranding effort to support the company’s aggressive growth strategy.

Prior to Corvias, Calenda headed up Public Relations and Corporate Communications at Blue Cross & Blue Shield of Rhode Island, where she successfully repositioned the health insurer as a leader in transforming local healthcare delivery during the tumultuous period leading up to federal healthcare reform. Earlier in her career, Calenda also held senior marketing communications roles at Fidelity Investments, Covansys, a $ 400 million, publicly-traded, global IT consulting firm and the Rhode Island Supreme Court.

Calenda’s experience in strategically building and differentiating brands in local, national and global markets will assist Lighting Science in positioning its patented biological lighting products in the otherwise largely-commoditized lighting industry.

“I was hooked when Lighting Science taught me how light spectrum can be engineered to help improve human health and well-being, including sleep quality, productivity, energy levels and mood,” said Calenda. “These groundbreaking products represent the future of the lighting industry. I’m excited to come on board as we continue to expand the definition of light beyond illumination.”

Lighting Science is best known for its patented human health-focused LED lighting solutions, which it originally developed for NASA to help regulate the circadian rhythms of astronauts on the International Space Station. These innovative lighting products have been scientifically-engineered to help regulate hormone release, and promote healing, regeneration and performance optimization. In addition to their HealthE™ lighting series, Lighting Science also produces a robust line of cutting-edge, high-quality, sustainable and environmentally-friendly commercial and residential lighting products.

Calenda is a member of the American Marketing Association and Public Relations Society of America. An alumna of Leadership Rhode Island, she received her Bachelor of Arts from Salve Regina University.

About Lighting Science Group

Lighting Science Group Corporation (OTCQB:LSCG) is a global leader in innovative LED lighting solutions that designs, manufactures and brings to market advanced, intelligent products for consumer and commercial applications. We are committed to using the science of light to improve the lives and health of people and our planet by inventing breakthrough, biologically-friendly LED lamps and lighting fixtures. Lighting Science is headquartered in West Warwick, RI, with research and development facilities in Melbourne, Florida, and offices in Hong Kong, PRC. Find out more about us and our products at www.lsgc.com and join us on Facebook, Twitter, LinkedIn and the Lighting Science Blog.

Contacts

Lighting Science Group Corporation
Alexandra Polier, 917-693-2768
alex@whatisyourdna.com
or
Dustin O’Neal, 361-232-9600
dustin@whatisyourdna.com

The post Lighting Science® Appoints Veteran Communications Executive Laura Calenda as Senior Vice President of Marketing appeared first on The Lab | Lighting Science – LED Bulbs Lamps & Solutions.